Case Study: Driving Profitable Growth for Premium Brand, Batela
The Challenge: Batela offers premium outerwear and fashion imported from Spain. Their goal was to connect with affluent, style-conscious consumers in South Africa and significantly increase their online sales, all while proving the marketing was profitable.
Our Solution: We developed a sophisticated digital advertising strategy across Google, Facebook, and Instagram. Our campaigns were engineered to reach high-income earners with compelling creative that showcased the unique quality and style of Batela's collection, turning online interest into direct purchases.
The Results: The strategy delivered exceptional profitability. We achieved a Return On Ad Spend (ROAS) that powerfully demonstrated the value of targeted advertising.
Google Ads: 8x Return. For every R1 Batela invested, we generated over R8 in direct sales.
Meta Ads (Facebook & Instagram): 7.5x Return. For every R1 invested, we brought in over R7 in revenue.
Creative supplied by Knighted Branding
Our strategic use of diverse ad formats and shopping features on both Meta and Google Ads created a consistent pipeline of engaged customers ready to purchase.
Our collaboration with Knighted Branding was key to the campaign's success. Their clear creative direction and beautiful imagery ensured Batela's ads stood out, powerfully conveying the desirability and premium quality of the product.
Ultimately, the campaign's remarkable success was a direct result of a powerful partnership. The combination of an inherently desirable product and a client's complete trust in our strategy is what makes exceptional results like these possible.